October Event: Design Thinking Basics for Organization Change Management Professionals
Register for this event HERE
In collaboration with the Ohio Chapter of the Association of Change Management Professionals (ACMP), we're excited to announce this interactive event! We'll explore the basics of design thinking, and how we as OD Professionals can apply design thinking principles to our work.
Our guest will be Heidi Munc, Vice President of User Experience at Nationwide in Columbus, Ohio.
You’ve likely heard the term Design Thinking before, but how does it work? And what makes it different than other creative problem solving processes? Come to this session to learn more about human-centered techniques that sets Design Thinking apart. Unlike its name suggests, design thinking isn’t just for designers. Learn how Design Thinking can be used by OCM professionals to encourage organizations to focus on the people they're creating for, which leads to better change outcomes and internal processes, as well as better products and services.
WHAT: A (very) brief history of design thinking
WHAT / WHY: Overview of the phases of design thinking
WHY / HOW: Hands-on deeper dive – practice two of the phases in real time so you can begin to use design thinking on your own
HOW: To wrap up we’ll brainstorm how to bring these techniques to your day-to-day jobs
Heidi is a User Experience expert and creative problem solver. With over 20 years of experience, Heidi has successfully demonstrated the value of using design thinking to solve business problems in large organizations. She is a tireless advocate for both user-centered design and the power of leveraging the design process to solve large complex problems.
As VP of User Experience, Heidi has assembled and led cross-functional teams that align business goals with user goals and deliver great user experiences. Heidi and her team are accountable for experience strategy, design research, and creative for both digital and non-digital channels and touchpoints used by consumers, agents, advisors, call center representatives and other internal associates across the Nationwide Enterprise. Her team not only improves experiences, but products and services as well.
Recently, Heidi’s team lead the creation of the customer experience framework that is being rolled out to the enterprise to unite associates in delivering an improved customer experience in the moments that matter most.
Prior to Nationwide, Heidi led design teams at AOL and Netscape, and worked for several mid-sized digital agencies.
Heidi graduated cum laude from The Ohio State University in Columbus, Ohio.